About
Made in the Midlands by Glued
Teams Glued is built by Glued Limited, a creative studio working across branding, web and experiential products.
Why we built Teams Glued
Traditional team building is fun, but fleeting. People enjoy the day, then go back to work and nothing changes. We built Teams Glued to fix that.
Teams Glued puts behavioural profiling inside a VR escape challenge. Teams are built from people's working styles, then solve puzzles together, so everyone practises flexing their style in real time. It creates a safe, engaging space to understand yourself and your colleagues, and take that back to work.
Innovate UK backed the idea with a Launchpad grant, and we developed it with digital and immersive businesses in Coventry and Warwickshire. Since then we've run pilot events, delivered paid programmes for businesses and colleges, and built the Animal Profile and learning loop that sit around the game.
Developed with an Innovate UK Launchpad grant
Innovate UK, the UK's national innovation agency, awarded Glued a Launchpad grant to develop Teams Glued: a new approach to team building that blends behavioural profiling with immersive technology.
The project is rooted in the creative and immersive industries of Coventry and Warwickshire, working with local digital businesses on the VR scenarios and the profiling behind them.
- Why it matters Workplace conflict costs UK businesses an estimated £28.5 billion a year.
- What the grant supports A research-backed programme that combines psychometrics and VR, with outcomes you can measure.
- Where it's going Standard and tailored programmes for different sectors, growing into a national offer.
Where you might have seen us
Innovate UK
Launchpad grant to develop Teams Glued
CW Awards 2026
Finalist
Frontiers Day
Showcased at Birmingham Tech Week, ICC Birmingham, October 2026
Interactive Futures
Exhibitor, November 2026
ICO registered
Profile data held on UK servers
Frequently asked questions
Do people need VR experience?
No. Everyone has a short headset practice, and only one person per team wears the headset at a time.
What about motion sickness?
Not everyone has to use the headset. The VR has been designed to allow people to sit in a chair if they feel motion sickness. In the VR blinds can be lowered to reduce the motion of the train.
How many people can take part?
Away Days run for 4 to 16 people. Behavioural and leadership can be from 8 people.
Can you come to our office or campus?
Yes. We run sessions on site or at partner venues in the West Midlands.
How is the Animal Profile different from DISC or Insights?
It's our own model, built for Teams Glued. People who have used other psychometrics will find it familiar, and it works alongside them.
What happens to our data?
Profiles are stored on a UK server and are not sold or shared outside the programme. Anyone can ask for their data to be removed. Please see our Privacy Policy.